Giant Wallet

Our giant wallet took its inspiration from the food marketing tricks that make teenagers part with their cash. It proved an effective PR tool for the client as well as a successful teaching resource.

Inside, you found a giant bank note, an extra-large chocolate bar wrapper, spoof meal deal vouchers, a concertina petition to lobby the government and a CD-ROM designed like a pound coin.

The giant wallet gained us a judge’s commendation for Best Creative Use Of Print at the APA (Association of Publishing Agencies) awards.